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Kastiya, Shweta - In: The IUP journal of brand management : IJBRM 13 (2016) 1, pp. 20-33

Persistent link: https://www.econbiz.de/10011536296

Ghosh, Saugat - In: The IUP journal of brand management : IJBRM 13 (2016) 2, pp. 57-74

Persistent link: https://www.econbiz.de/10011538392

Mathews, Jose - In: The IUP journal of brand management : IJBRM 12 (2015) 2, pp. 21-38

Persistent link: https://www.econbiz.de/10011300968

Mathews, Jose - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 7-28

Persistent link: https://www.econbiz.de/10012182596

Baswan, Taru; Fatima, Farheen - In: The IUP journal of brand management : IJBRM 16 (2019) 4, pp. 64-77

Persistent link: https://www.econbiz.de/10012182603

Brahmbhatt, Dhruv; Shah, Juhi - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 33-46

Persistent link: https://www.econbiz.de/10011854090

Masheswari, Namrata; Sharma, R. P. - In: The IUP journal of brand management : IJBRM 14 (2017) 4, pp. 59-67

Persistent link: https://www.econbiz.de/10011854105

Cleff, Thomas; Walter, Nadine; Xie, Jing - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10011873178

Srivastava, Manish; Pegoo, M. K. K. - In: The IUP journal of brand management : IJBRM 15 (2018) 1, pp. 45-54

Persistent link: https://www.econbiz.de/10011873187

Joji Alex N. - In: The IUP journal of brand management : IJBRM 8 (2011) 1, pp. 22-35

Persistent link: https://www.econbiz.de/10009245005