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The relationship of brand equity to purchase intention
Senthilnathan, Samithamby
;
Tharmi, Uthayakumar
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
2
,
pp. 7-26
Persistent link: https://www.econbiz.de/10009573169
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Customer satisfaction in terms of physical evidence and employee interaction
Thusyanthy, Vadivelu
;
Senthilnathan, Samithamby
- In:
The IUP journal of marketing management : IJMM
11
(
2012
)
3
,
pp. 7-24
Persistent link: https://www.econbiz.de/10009660081
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