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~isPartOf:"The SAGE handbook of social media marketing"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Sammelwerk"
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The SAGE handbook of social media marketing
Premier reference source
70
Handbook of consumer psychology
42
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
41
Leitfaden Online-Marketing ; [Bd. 1]
41
Handbook of social media management : value chain and business models in changing media markets
40
The Oxford handbook of the economics of networks
37
Web 2.0 : neue Perspektiven für Marketing und Medien
35
Legends in consumer behavior
32
The Routledge companion to identity and consumption
32
Social media and crisis communication
28
The Routledge companion to consumer behavior
28
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
27
Transformative consumer research for personal and collective well-being
27
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
25
Contemporary issues in social media marketing
23
Social Branding : Strategien - Praxisbeispiele - Perspektiven
23
The Routledge companion to digital consumption
23
Digital transformation in journalism and news media : media management, media convergence and globalization
21
Handbook of research on effective advertising strategies in the social media age
21
Handbook of research on integrating social media into strategic marketing
21
Analyzing the strategic role of social networking in firm growth and productivity
20
E-marketing ; Vol. 1
20
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
20
Product experience
20
Social Web im Tourismus : Strategien - Konzepte - Einsatzfelder
20
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
20
Journal of business research : JBR
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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Cross-cultural and critical perspectives on brands
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The evolution of brands : from signals of quality to storehouses of trust
18
Virtual enterprises communities & social networks : Workshop GeNeMe '10 - Gemeinschaften in Neuen Medien, TU Dresden, 07./08.10.2010
18
Digital advertising : theory and research
17
Handbook of brand relationships
17
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
17
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
16
Handbook of research on mobile marketing management
16
Internet advertising : theory and research
16
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
16
Organizations and social networking : utilizing social media to engage consumers
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ECONIS (ZBW)
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1
Managing incivility in online brand communities
Dineva, Denitsa
;
Breitsohl, Jan
- In:
The SAGE handbook of social media marketing
,
(pp. 485-503)
.
2022
Persistent link: https://www.econbiz.de/10013368603
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2
Firm strategies for one-on-one exchanges with customers in social media
Hewett, Kelly
;
Hoornaert, Steven
;
Meire, Matthijs
- In:
The SAGE handbook of social media marketing
,
(pp. 358-372)
.
2022
Persistent link: https://www.econbiz.de/10013368584
Saved in:
3
Organizational exit strategies on social media platforms
Kruse, Björn
;
Schultz, Carsten D.
- In:
The SAGE handbook of social media marketing
,
(pp. 388-402)
.
2022
Persistent link: https://www.econbiz.de/10013368594
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4
Consumer ties and social media consumer culture in social media networks
Akdevelioglu, Duygu
;
Venkatesh, Alladi
- In:
The SAGE handbook of social media marketing
,
(pp. 58-71)
.
2022
Persistent link: https://www.econbiz.de/10013368512
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5
From global activism to knowledge-sharing with colleagues : a typology of online communities
Dahl, Stephan
;
Barreto, Ana Margarida
- In:
The SAGE handbook of social media marketing
,
(pp. 72-87)
.
2022
Persistent link: https://www.econbiz.de/10013368513
Saved in:
6
Social media research using big data : types, techniques, and technologies
Lynn, Theo
;
Rosati, Pierangelo
- In:
The SAGE handbook of social media marketing
,
(pp. 91-109)
.
2022
Persistent link: https://www.econbiz.de/10013368514
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7
Social contagion and virality in online networks
Curmi, Franco
- In:
The SAGE handbook of social media marketing
,
(pp. 146-160)
.
2022
Persistent link: https://www.econbiz.de/10013368519
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8
Eye tracking as a research method for social media
Roemer, Ellen
;
Thalmann, Julia Kristin
;
Faupel, Ulya
; …
- In:
The SAGE handbook of social media marketing
,
(pp. 161-180)
.
2022
Persistent link: https://www.econbiz.de/10013368569
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9
Geopolitical overview of social media platforms : from Beijing to Berlin
Baumann, Sabine
- In:
The SAGE handbook of social media marketing
,
(pp. 183-204)
.
2022
Persistent link: https://www.econbiz.de/10013368571
Saved in:
10
The social shopping movement in China : from TaoBao to WeChat
Zhou, Wenkai
- In:
The SAGE handbook of social media marketing
,
(pp. 205-220)
.
2022
Persistent link: https://www.econbiz.de/10013368572
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