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Choose your ad paper type carefully : how haptic ad paper characteristics affect product judgments
Langner, Tobias; Fischer, Alexander; Brune, Philipp - In: The changing roles of advertising : [extended versions …, (pp. 19-27). 2013
Persistent link: https://www.econbiz.de/10009773065
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Cultural differences? : visual metaphor in advertising ; comprehension and tolerance of ambiguity in four European countries
Hooft, Andreu van; Mulken, Margot van; Nedertigt, Ulrike - In: The changing roles of advertising : [extended versions …, (pp. 351-364). 2013
Persistent link: https://www.econbiz.de/10009773933
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The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: The changing roles of advertising : [extended versions …, (pp. 313-327). 2013
Persistent link: https://www.econbiz.de/10009773946
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An examination of the current usage of probability markers in print advertising : a content analysis
Banks, Ivana Bušljeta; Pelsmacker, Patrick de - In: The changing roles of advertising : [extended versions …, (pp. 299-312). 2013
Persistent link: https://www.econbiz.de/10009773953