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~isPartOf:"The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
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The journal of brand management : an international journal
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Young consumers : insight and ideas for responsible marketers
3
Applied economics
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Breaking new ground in theory and practice
2
Cutting edge international research
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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International journal of electronic commerce : IJEC
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Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
2
South African journal of economic and management sciences
2
The SAGE handbook of marketing ethics
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising in new formats and media : current research and implications for marketers
1
Advertising worldwide : advertising conditions in selected countries
1
Analyzing the cultural diversity of consumers in the global marketplace
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Applied Stochastic Models in Business and Industry
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ECONIS (ZBW)
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Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 233-243)
.
2013
Persistent link: https://www.econbiz.de/10009773026
Saved in:
2
Health versus appearance focus in one- versus two-sided messages discouraging sun tanning
Cornelis, Erlinde
;
Cauberghe, Verolien
;
Pelsmacker, …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 203-212)
.
2013
Persistent link: https://www.econbiz.de/10009773034
Saved in:
3
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
4
An examination of the current usage of probability markers in print advertising : a content analysis
Banks, Ivana Bušljeta
;
Pelsmacker, Patrick de
- In:
The changing roles of advertising : [extended versions …
,
(pp. 299-312)
.
2013
Persistent link: https://www.econbiz.de/10009773953
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