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~isPartOf:"The definitive book of branding"
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The definitive book of branding
The journal of brand management : an international journal
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Journal of business research : JBR
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Business horizons
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Revue française de gestion : hommes et techniques
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Analyse financière
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Brand management ; Vol. 2
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Remarques
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The journal of product & brand management
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City branding : theory and cases
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International marketing review
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Journal of Product & Brand Management
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Journal of personal selling & sales management : JPSSM
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Journal of revenue and pricing management
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Journal of strategic management education : JSME
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Les Cahiers de Recherche
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Les cahiers de recherche / HEC Paris
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Luxury marketing : a challenge for theory and practice
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Marketing Science
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Raison présente
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The Routledge companion to contemporary brand management
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The brand challenge : adapting branding to sectorial imperatives
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Brands and innovation
Kapferer, Jean-Noël
- In:
The definitive book of branding
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(pp. 149-170)
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2014
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