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~isPartOf:"The evolution of brands : from signals of quality to storehouses of trust"
~person:"Aaker, Jennifer"
~person:"Elliott, Richard"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Wilk, Richard R."
~source:"econis"
~type_genre:"Reprint"
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Aaker, Jennifer
Elliott, Richard
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Wilk, Richard R.
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The evolution of brands : from signals of quality to storehouses of trust
Cross-cultural and critical perspectives on brands
5
Brand management ; Vol. 2
2
Critical perspectives on business and management
2
Brand management ; Vol. 4
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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The nature of trust in brands : a psychosocial model
Elliott, Richard
;
Yannopoulou, Natalia
-
2009
Persistent link: https://www.econbiz.de/10003784503
Saved in:
2
Fashion
involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
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3
Dimensions of
brand
personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
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