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~isPartOf:"The handbook of marketing research : uses, misuses, and future advances"
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The handbook of marketing research : uses, misuses, and future advances
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Organisation und praktische Anwendung
21
Market research handbook
20
Fundamentals of marketing research ; Vol. 2
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
15
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
15
Fundamentals of marketing research ; Vol. 1
12
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
12
Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Conjoint measurement : methods and applications
11
The nature and scope of marketing research
10
Fundamentals of marketing research ; Vol. 4
9
Marketingprobleme : innovative Lösungsansätze aus Forschung und Praxis
9
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
9
Alternative market research methods : market sensing
8
Developmental challenges in marketing research
8
Fundamentals of marketing research ; Vol. 3
8
Fundamentals of marketing research ; Vol. 6
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
7
The development of marketing theory and its philosophical underpinnings
7
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
6
Handbook of consumer psychology
6
Handbook of research methods for marketing management
6
Innovation in der Marktforschung
6
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
6
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
6
Consumption culture in Europe : insight into the beverage industry
5
Critical marketing : defining the field
5
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
5
Econometric models in marketing
5
Fundamentals of marketing research ; Vol. 5
5
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ECONIS (ZBW)
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1
Trusted adviser : how it helps lay the foundations for insights
Grover, Rajiv
;
Vriens, Marco
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 3-17)
.
2006
Persistent link: https://www.econbiz.de/10003420092
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2
Structuring market research departments and processes for optimal impact
Vriens, Marco
;
Grover, Rajiv
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 18-32)
.
2006
Persistent link: https://www.econbiz.de/10003420096
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3
What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
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4
Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
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5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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6
Response biases in marketing research
Baumgartner, Hans
;
Steenkamp, Jan-Benedict E. M.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 95-109)
.
2006
Persistent link: https://www.econbiz.de/10003420105
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7
Online marketing research
Miller, Jeff
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 110-131)
.
2006
Persistent link: https://www.econbiz.de/10003420106
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8
Advanced techniques and technologies in online research
Smith, Scott M.
;
Smith, Jared
;
Allred, Chad R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 132-158)
.
2006
Persistent link: https://www.econbiz.de/10003420110
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9
Sampling and weighting
Mallett, Dan
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 159-177)
.
2006
Persistent link: https://www.econbiz.de/10003420111
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10
Dealing with missing data in surveys and databases
Vriens, Marco
;
Sinharay, Sandip
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 178-191)
.
2006
Persistent link: https://www.econbiz.de/10003420112
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