Deep engagement with consumer experience : listening and learning with qualitative data
Year of publication: |
2006
|
---|---|
Authors: | Arnould, Eric J. ; Epp, Amber |
Published in: |
The handbook of marketing research : uses, misuses, and future advances. - Thousand Oaks, Calif. [u.a.] : Sage Publ., ISBN 1-4129-0997-X. - 2006, p. 51-82
|
Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Wissen | Knowledge | Ethnologie | Ethnology |
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