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~isPartOf:"The handbook of marketing research : uses, misuses, and future advances"
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Vriens, Marco
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The handbook of marketing research : uses, misuses, and future advances
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
45
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Springer eBook Collection
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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Trusted adviser : how it helps lay the foundations for insights
Grover, Rajiv
;
Vriens, Marco
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 3-17)
.
2006
Persistent link: https://www.econbiz.de/10003420092
Saved in:
2
Structuring market research departments and processes for optimal impact
Vriens, Marco
;
Grover, Rajiv
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 18-32)
.
2006
Persistent link: https://www.econbiz.de/10003420096
Saved in:
3
What do "really good" managers and "really good" researchers want of one another?
Zaltman, Lindsay
;
Zaltman, Gerald
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 33-48)
.
2006
Persistent link: https://www.econbiz.de/10003420100
Saved in:
4
Deep engagement with consumer experience : listening and learning with qualitative data
Arnould, Eric J.
;
Epp, Amber
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 51-82)
.
2006
Persistent link: https://www.econbiz.de/10003420102
Saved in:
5
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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6
Response biases in marketing research
Baumgartner, Hans
;
Steenkamp, Jan-Benedict E. M.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 95-109)
.
2006
Persistent link: https://www.econbiz.de/10003420105
Saved in:
7
Online marketing research
Miller, Jeff
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 110-131)
.
2006
Persistent link: https://www.econbiz.de/10003420106
Saved in:
8
Advanced techniques and technologies in online research
Smith, Scott M.
;
Smith, Jared
;
Allred, Chad R.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 132-158)
.
2006
Persistent link: https://www.econbiz.de/10003420110
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9
Sampling and weighting
Mallett, Dan
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 159-177)
.
2006
Persistent link: https://www.econbiz.de/10003420111
Saved in:
10
Dealing with missing data in surveys and databases
Vriens, Marco
;
Sinharay, Sandip
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 178-191)
.
2006
Persistent link: https://www.econbiz.de/10003420112
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