Narrow search
Showing 1 - 10 of 17
Cover Image
Sales promotions
Ailawadi, Kusum L.; Gupta, Sunil - In: The history of marketing science, (pp. 463-497). 2014
Persistent link: https://www.econbiz.de/10010415796
Cover Image
Sales force productivity models
Mantrala, Murali K. - In: The history of marketing science, (pp. 427-462). 2014
Persistent link: https://www.econbiz.de/10010415799
Cover Image
Pricing
Winer, Russell S. - In: The history of marketing science, (pp. 397-426). 2014
Persistent link: https://www.econbiz.de/10010415800
Cover Image
Organizational buying behavior
Lilien, Gary L. - In: The history of marketing science, (pp. 371-395). 2014
Persistent link: https://www.econbiz.de/10010415801
Cover Image
New products research
Lehmann, Donald R.; Golder, Peter N. - In: The history of marketing science, (pp. 341-370). 2014
Persistent link: https://www.econbiz.de/10010415803
Cover Image
Digital and internet marketing
Moe, Wendy W.; Schweidel, David A. - In: The history of marketing science, (pp. 319-340). 2014
Persistent link: https://www.econbiz.de/10010415805
Cover Image
Customer relationship management (CRM)
Neslin, Scott A. - In: The history of marketing science, (pp. 289-317). 2014
Persistent link: https://www.econbiz.de/10010415807
Cover Image
Distribution channels
Staelin, Richard; Lee, Eunkyu - In: The history of marketing science, (pp. 261-287). 2014
Persistent link: https://www.econbiz.de/10010415810
Cover Image
Branding and brand equity models
Erdem, Tulin; Swait, Joffre - In: The history of marketing science, (pp. 237-260). 2014
Persistent link: https://www.econbiz.de/10010415812
Cover Image
Advertising effectiveness
Tellis, Gerard J. - In: The history of marketing science, (pp. 209-235). 2014
Persistent link: https://www.econbiz.de/10010415814