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~isPartOf:"The history of marketing science"
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History of economic thought
17
Marketing theory
17
Marketingtheorie
17
Ökonomische Ideengeschichte
17
1950-
2
1940-
1
1960-
1
1969-
1
Advertising effects
1
Arbeitsproduktivität
1
Bestellung
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Brand management
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Distribution channel
1
Econometric model
1
Innovation diffusion
1
Innovationsdiffusion
1
Internet marketing
1
Kaufentscheidung
1
Konsumentenverhalten
1
Labour productivity
1
Markenartikel
1
Markenführung
1
Markenwert
1
Market structure
1
Marktstruktur
1
New product development
1
Online-Marketing
1
Order
1
Preismanagement
1
Pricing strategy
1
Probability theory
1
Produktentwicklung
1
Purchase decision
1
Relationship marketing
1
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Article
17
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Aufsatz im Buch
17
Book section
17
Language
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English
17
Author
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Neslin, Scott A.
2
Winer, Russell S.
2
Ailawadi, Kusum L.
1
Erdem, Tulin
1
Fader, Peter
1
Golder, Peter N.
1
Gupta, Sunil
1
Hanssens, Dominique M.
1
Hardie, Bruce G. S.
1
Lee, Eunkyu
1
Lehmann, Donald R.
1
Lilien, Gary L.
1
Mantrala, Murali K.
1
Moe, Wendy W.
1
Muller, Eitan
1
Rao, Vithala R.
1
Russell, Gary J.
1
Schweidel, David A.
1
Sen, Subrata K.
1
Shugan, Steven M.
1
Staelin, Richard
1
Swait, Joffre
1
Tellis, Gerard J.
1
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Published in...
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The history of marketing science
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
52
Legends in marketing
40
Journal of business research : JBR
39
Journal of marketing
38
European journal of marketing : EJM
35
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Marketing : ZFP ; journal of research and management
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Journal of marketing research : JMR
26
History of marketing thought ; Volume 2
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of business economics : JBE
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
17
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Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
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2
Sales force productivity models
Mantrala, Murali K.
- In:
The history of marketing science
,
(pp. 427-462)
.
2014
Persistent link: https://www.econbiz.de/10010415799
Saved in:
3
Pricing
Winer, Russell S.
- In:
The history of marketing science
,
(pp. 397-426)
.
2014
Persistent link: https://www.econbiz.de/10010415800
Saved in:
4
Organizational buying behavior
Lilien, Gary L.
- In:
The history of marketing science
,
(pp. 371-395)
.
2014
Persistent link: https://www.econbiz.de/10010415801
Saved in:
5
New products research
Lehmann, Donald R.
;
Golder, Peter N.
- In:
The history of marketing science
,
(pp. 341-370)
.
2014
Persistent link: https://www.econbiz.de/10010415803
Saved in:
6
Digital and internet marketing
Moe, Wendy W.
;
Schweidel, David A.
- In:
The history of marketing science
,
(pp. 319-340)
.
2014
Persistent link: https://www.econbiz.de/10010415805
Saved in:
7
Customer relationship management (CRM)
Neslin, Scott A.
- In:
The history of marketing science
,
(pp. 289-317)
.
2014
Persistent link: https://www.econbiz.de/10010415807
Saved in:
8
Distribution channels
Staelin, Richard
;
Lee, Eunkyu
- In:
The history of marketing science
,
(pp. 261-287)
.
2014
Persistent link: https://www.econbiz.de/10010415810
Saved in:
9
Branding and brand equity models
Erdem, Tulin
;
Swait, Joffre
- In:
The history of marketing science
,
(pp. 237-260)
.
2014
Persistent link: https://www.econbiz.de/10010415812
Saved in:
10
Advertising effectiveness
Tellis, Gerard J.
- In:
The history of marketing science
,
(pp. 209-235)
.
2014
Persistent link: https://www.econbiz.de/10010415814
Saved in:
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