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~isPartOf:"The international journal of bank marketing : IJBM"
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The international journal of bank marketing : IJBM
Journal of economic psychology : research in economic psychology and behavioral economics
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Breaking the ice of low financial involvement : does narrative information format from a trusted sender increase savings in mutual funds?
Hauff, Jeanette Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
2
,
pp. 151-170
Persistent link: https://www.econbiz.de/10011486744
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Storytelling as a means to increase consumers' processing of financial information
Hauff, Jeanett Carlsson
;
Carlander, Anders
;
Gamble, Amelie
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 494-514
Persistent link: https://www.econbiz.de/10010415398
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