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~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~subject:"Markenführung"
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Markenführung
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Powell, Shaun M.
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Ilicic, Jasmina
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The journal of brand management : an international journal
The journal of product & brand management
11
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
Journal of business research : JBR
4
Journal of retailing and consumer services
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The journal of consumer marketing
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European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Marketing intelligence & planning
1
Psychology & marketing
1
The handbook of communication engagement
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The journal of services marketing
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The service industries journal
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Tourism management perspectives : TMP
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ECONIS (ZBW)
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Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
2
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
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