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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand architecture"
~subject:"Unternehmenskultur"
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Special issue: Corporate heritage, corporate heritage brands, and organisational heritage
2015
Persistent link: https://www.econbiz.de/10011350138
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Special issue: Corporate brand management : a leadership perspecitve
Balmer, John M. T.
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2013
Persistent link: https://www.econbiz.de/10010235003
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Special issue: corporate branding, identity and communications
Melewar, T. C.
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2006
Persistent link: https://www.econbiz.de/10003458847
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