Special issue: corporate branding, identity and communications
T. C. Melewar ...
| Alternative title: | Corporate branding, identity and communications |
|---|---|
| Year of publication: |
2006
|
| Other Persons: | Melewar, T. C. (contributor) |
| Publisher: |
Basingstoke : Palgrave Macmillan |
| Subject: | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation | Öffentlichkeitsarbeit | Public relations |
| Extent: | S. 1 - 206 graph. Darst. |
|---|---|
| Series: | The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 14.2006/07,1/2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enth. 13 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003458847