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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand"
~subject:"Social web"
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Brand image
Brand
Social web
Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Markenimage
69
Markenartikel
64
Brand loyalty
24
Social Web
23
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brand loyalty
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loyalty
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4
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Fetscherin, Marc
3
Carlson, Jamie
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Confente, Ilenia
2
De Vries, Natalie Jane
2
Gil Saura, Irene
2
Iglesias, Oriol
2
Zarantonello, Lia
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1
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Campbell, William Keith
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Carnevale, Marina
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Cheikhrouhou, Soumaya
1
Chen, Ching-fu
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The journal of brand management : an international journal
Journal of business research : JBR
182
Journal of retailing and consumer services
133
The journal of product & brand management
96
Industrial marketing management : the international journal for industrial and high-tech firms
56
International journal of hospitality management
47
International journal of internet marketing and advertising : IJIMA
43
Journal of strategic marketing
42
Asia Pacific journal of marketing and logistics
37
Psychology & marketing
35
Cogent business & management
33
Marketing intelligence & planning
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of promotion management : innovations in planning and applied research
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of travel and tourism marketing
30
Journal of hospitality marketing & management
29
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
26
SpringerLink / Bücher
25
The journal of services marketing
25
Tourism management : research, policies, practice
24
European journal of marketing : EJM
23
International journal of contemporary hospitality management
23
Journal of marketing communications
23
Technological forecasting & social change : an international journal
23
Business horizons
22
International journal of electronic marketing and retailing : IJEMR
21
Journal of service management
21
Journal of the Academy of Marketing Science
21
Journal of internet commerce
19
Journal of marketing
19
Journal of marketing management : MM
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
The journal of business & industrial marketing
19
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
18
International journal of business information systems : IJBIS
17
International journal of electronic customer relationship management : IJECRM
17
European journal of marketing
16
Journal of fashion marketing and management
16
Journal of marketing analytics : JMA
16
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ECONIS (ZBW)
89
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89
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1
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
4
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
5
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
6
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
7
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
8
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
9
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
10
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
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