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~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand image"
~subject:"Brand loyalty"
~subject:"Brand"
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Brand image
Brand loyalty
Brand
Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Markenimage
65
Markenartikel
61
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20
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Markentreue
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brand loyalty
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loyalty
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Kundenwert
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Personality psychology
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Persönlichkeitspsychologie
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79
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English
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Fetscherin, Marc
3
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Gil Saura, Irene
2
Iglesias, Oriol
2
Šerić, Maja
2
Abratt, Russell
1
Ahmadi, Hormoz
1
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Arslanagić-Kalajdžić, Maja
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Azevedo, António
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1
Batista-Foguet, Joan M.
1
Baxter, Stacey
1
Baylghomog, Steven W.
1
Bech-Larsen, Tino
1
Berenguer Contrí, Gloria
1
Bergkvist, Lars
1
Block, Lauren
1
Bougoure, Ursula S.
1
Brunetti, Federico
1
Brunner-Sperdin, Alexandra
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Campbell, William Keith
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Chrysochou, Polymeros
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1
Cui, Annie Peng
1
Demirbag-Kaplan, Melike
1
Descotes, Raluca Mogos
1
Doh, Sun-Jae
1
Driesener, Carl
1
Duijn, Meryl
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The journal of brand management : an international journal
Journal of business research : JBR
121
Journal of retailing and consumer services
92
The journal of product & brand management
92
International journal of hospitality management
43
Asia Pacific journal of marketing and logistics
33
Cogent business & management
28
Psychology & marketing
28
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
22
European journal of marketing : EJM
21
International journal of internet marketing and advertising : IJIMA
21
Journal of hospitality marketing & management
21
Journal of promotion management : innovations in planning and applied research
20
Marketing intelligence & planning
20
International journal of contemporary hospitality management
18
Journal of strategic marketing
18
SpringerLink / Bücher
17
Journal of marketing management : MM
16
Tourism management : research, policies, practice
15
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of market research
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
12
Journal of service management
12
Journal of the Academy of Marketing Science
12
European journal of marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Global business review
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Journal of Islamic marketing
10
Journal of business ethics : JOBE
10
Journal of fashion marketing and management
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing analytics : JMA
10
Pakistan journal of commerce and social sciences
10
The IUP journal of brand management : IJBRM
10
The journal of consumer marketing
10
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ECONIS (ZBW)
80
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80
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1
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
4
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
5
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
6
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
7
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
8
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
9
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
10
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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