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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
274
Markenführung
274
Brand image
217
Markenimage
217
Brand
191
Markenartikel
189
Beziehungsmarketing
85
Relationship marketing
85
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
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Marketingmanagement
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Corporate Social Responsibility
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Corporate social responsibility
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Personality psychology
21
Persönlichkeitspsychologie
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Markentreue
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Brand extension
19
Markentransfer
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China
17
Customer satisfaction
17
Kundenzufriedenheit
17
Measurement
16
Messung
15
Viral marketing
13
Virales Marketing
13
Corporate reputation
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Firmenimage
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Product counterfeiting
12
Produktpiraterie
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
Journal of business research : JBR
1,989
Journal of retailing and consumer services
1,932
NBER working paper series
1,095
Working paper / National Bureau of Economic Research, Inc.
973
NBER Working Paper
883
International journal of consumer studies
777
International journal of hospitality management
724
Psychology & marketing
660
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Norges offentlige utredninger : N.O.U.
572
Rapporter / Statistisk Sentralbyrå
444
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
Discussion paper series / IZA
391
Discussion paper / Centre for Economic Policy Research
388
CESifo working papers
384
SpringerLink / Bücher
379
Sosialøkonomen
362
European journal of marketing : EJM
355
Journal of marketing research : JMR
352
Management science : journal of the Institute for Operations Research and the Management Sciences
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of international consumer marketing
320
Journal of travel and tourism marketing
318
Applied economics
316
Tourism management : research, policies, practice
311
Journal of marketing management : MM
309
Cogent business & management
304
Journal of retailing
304
Economics letters
300
Journal of marketing communications
296
Journal of marketing
294
International journal of retail & distribution management
293
Journal of economic psychology : research in economic psychology and behavioral economics
293
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
The international review of retail, distribution and consumer research
290
Journal of consumer behaviour : an international research review
284
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ECONIS (ZBW)
357
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1
Conscientious brand criteria : a framework and a case example from the clothing industry
Olsen, Lars Erling
;
Peretz, Adrian
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 639-649
Persistent link: https://www.econbiz.de/10009260992
Saved in:
2
Brand experiences in service organizations : exploring the individual effects of brand experience dimensions
Nysveen, Herbjørn
;
Pederson, Per E.
;
Skard, Siv
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 404-423
Persistent link: https://www.econbiz.de/10009741799
Saved in:
3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
5
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
6
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
7
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
8
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
9
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
10
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
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