Brand experiences in service organizations : exploring the individual effects of brand experience dimensions
Year of publication: |
2013
|
---|---|
Authors: | Nysveen, Herbjørn ; Pederson, Per E. ; Skard, Siv |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 5, p. 404-423
|
Subject: | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Telekommunikationssektor | Telecommunications industry | Norwegen | Norway |
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