Similar Search Results

Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector

Nilssen, Ragna; Bick, Geoff; Abratt, Russell - In: The journal of brand management : an international journal 26 (2019) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10012060044

Is luxury compatible with sustainability? : luxury consumers' viewpoint

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010234577

Addressing the eco-gender gap in men through power and sustainability self-efficacy

Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274

It is in society's best interest for people to consume sustainably. However, some consumers are less likely to do so, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco-gender gap by identifying methods to improve men's responses...

Persistent link: https://www.econbiz.de/10014326919

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK

Wang, Pengji; Kuah, Adrian T.H.; Lu, Qinye; Wong, Caroline - In: The journal of brand management : an international journal 28 (2021) 3, pp. 325-346

Persistent link: https://www.econbiz.de/10012550289

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

Persistent link: https://www.econbiz.de/10012550332

Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10012297784

Positioning the corporate brand as sustainable : leadership de regueur

Stuart, Helen Joyce - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 793-799

Persistent link: https://www.econbiz.de/10010234917

Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation

Nedergaard, Nicky; Jones, Richard - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 762-778

Persistent link: https://www.econbiz.de/10010234933

A new model for socially responsible brand management

Hakim, Ava Maria - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 650-658

Persistent link: https://www.econbiz.de/10009260990

The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity

Kocyigit, Orhan; Ringle, Christian M. - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 195-212

Persistent link: https://www.econbiz.de/10009409560

1
2
3
4
5
6
7
8
9
10
Next
Last