Sustainable brand-based innovation : the role of corporate brands in driving sustainable innovation
Year of publication: |
2013
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Authors: | Nedergaard, Nicky ; Jones, Richard |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 9, p. 762-778
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Subject: | brand leadership | brand orientation | corporate brand | design thinking | radical innovation | sustainable competitive advantage | Markenführung | Brand management | Innovation | Innovationsmanagement | Innovation management | Nachhaltigkeit | Sustainability | Wettbewerbsvorteil | Competitive advantage | Markenarchitektur | Brand architecture | Nachhaltige Entwicklung | Sustainable development | Erfolgsfaktor | Success factor | Unternehmenskultur | Corporate culture |
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