Positioning the corporate brand as sustainable : leadership de regueur
Helen Joyce Stuart
| Year of publication: |
2013
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|---|---|
| Authors: | Stuart, Helen Joyce |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 20.2012/13, 9, p. 793-799
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| Subject: | sustainability | leadership | sustainable corporate brand | Nachhaltigkeit | Sustainability | Markenführung | Brand management | Corporate Social Responsibility | Corporate social responsibility | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Nachhaltige Entwicklung | Sustainable development | Führungsstil | Leadership style | Unternehmenskultur | Corporate culture | Personalführung | Leadership |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010234917