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Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M. - In: The journal of brand management : an international journal 21 (2014) 9, pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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Refining the conceptualization of brand authenticity
Akbar, Mohammad Muzahid; Wymer, Walter - In: The journal of brand management : an international journal 24 (2017) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
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Special issue: internal brand management
Piehler, Rico (ed.); Grace, Debra (ed.);  … - 2018
Persistent link: https://www.econbiz.de/10011884910
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Guest editorial : unconscious thinking, feeling and behavior toward products and brands ; introduction to a journal of brand management special issue
Woodside, Arch G.; Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 451-456
Persistent link: https://www.econbiz.de/10009159231
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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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Special issue: Corporate branding in a turbulent environment
2011
Persistent link: https://www.econbiz.de/10009409566
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Breaking free from the industrial age paradigm of branding
Christodoulides, George - In: The journal of brand management : an international journal 15 (2007/08) 4, pp. 291-293
Persistent link: https://www.econbiz.de/10003653617
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McCafe : the McDonald's co-branding experience
Wright, Owen; Frazer, Lorrelle; Merrilees, Bill - In: The journal of brand management : an international journal 14 (2006/07) 6, pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
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Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544