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A taxonomy of brand valuation practice : methodologies and purposes

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Corporate branding literature : a research paradigm review

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Consumer-brand relationships within the luxury cosmetic domain

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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

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Branding, cheating the customer and other heretical thoughts

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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

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Special issue: Luxury brands

Okonkwo, Uché (contributor) - 2009

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An international perspective on luxury brand and country-of-origin effect

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