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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
275
Markenführung
275
Brand image
216
Markenimage
216
Brand
191
Markenartikel
189
Beziehungsmarketing
83
Relationship marketing
83
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48
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48
Social Web
39
Social web
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Emotion
37
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30
Online-Marketing
30
Advertising effects
26
Brand loyalty
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Werbewirkung
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Marketing management
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Marketingmanagement
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Personality psychology
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Persönlichkeitspsychologie
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Markentreue
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Brand extension
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Markentransfer
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China
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Customer satisfaction
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Kundenzufriedenheit
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Measurement
16
Messung
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Viral marketing
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Virales Marketing
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Corporate reputation
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Firmenimage
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Product counterfeiting
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
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Kara, Selcan
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Mirzaei, Abas
3
Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Šerić, Maja
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Atwal, Glyn
2
Baghi, Ilaria
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,003
Journal of retailing and consumer services
1,931
International journal of consumer studies
765
International journal of hospitality management
725
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
NBER working paper series
573
Working paper / National Bureau of Economic Research, Inc.
496
NBER Working Paper
435
SpringerLink / Bücher
420
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
392
European Journal of Marketing
376
Journal of Consumer Marketing
365
European journal of marketing : EJM
348
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of international consumer marketing
320
Journal of travel and tourism marketing
317
Journal of marketing management : MM
312
Journal of retailing
306
Cogent business & management
299
Tourism management : research, policies, practice
298
Journal of marketing communications
296
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Journal of marketing
291
Journal of business ethics : JOBE
289
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
284
Technological forecasting & social change : an international journal
276
Journal of the Academy of Marketing Science
275
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
International journal of contemporary hospitality management
262
International Journal of Retail & Distribution Management
261
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ECONIS (ZBW)
358
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1
Systems constellations: a better way to identify branding opportunities?
Jurg, Wim
;
Bloemer, Johanna M.
;
Doorewaard, Hans
;
Peelen, Ed
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 239-257
Persistent link: https://www.econbiz.de/10003653613
Saved in:
2
A taxonomy of brand valuation practice : methodologies and purposes
Salinas, Gabriela
;
Ambler, Tim
- In:
The journal of brand management : an international journal
17
(
2009/10
)
1
,
pp. 39-61
Persistent link: https://www.econbiz.de/10003899377
Saved in:
3
Corporate branding literature : a research paradigm review
Pillai, Anandan
- In:
The journal of brand management : an international journal
19
(
2011/12
)
4
,
pp. 331-343
Persistent link: https://www.econbiz.de/10009428107
Saved in:
4
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
5
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
6
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
7
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
8
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
9
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
10
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
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