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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
284
Markenführung
284
Brand image
217
Markenimage
217
Brand
190
Markenartikel
188
Beziehungsmarketing
84
Relationship marketing
84
Luxury goods
49
Luxusgüter
49
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Großbritannien
23
Marketing management
23
Marketingmanagement
23
United Kingdom
23
Corporate Social Responsibility
22
Corporate social responsibility
22
Personality psychology
21
Persönlichkeitspsychologie
21
Markentreue
20
Brand extension
19
Markentransfer
19
China
17
Customer satisfaction
17
Kundenzufriedenheit
17
Corporate reputation
16
Firmenimage
16
Measurement
16
Messung
15
Viral marketing
13
Virales Marketing
13
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Article
371
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5
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Article in journal
376
Aufsatz in Zeitschrift
376
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
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3
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2
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English
376
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Vrontis, Demetris
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,042
Journal of retailing and consumer services
1,945
NBER working paper series
1,061
Discussion paper series / IZA
1,058
The economic journal : the journal of the Royal Economic Society
1,036
Working paper / National Bureau of Economic Research, Inc.
945
Applied economics
859
NBER Working Paper
859
Discussion paper / Centre for Economic Policy Research
790
International journal of consumer studies
790
International journal of hospitality management
747
Cmnd.
738
The economic history review : a journal of economic and social history
696
IZA Discussion Paper
675
Psychology & marketing
663
European Journal of Marketing
591
Journal of consumer research : JCR ; an interdisciplinary bimonthly
584
Discussion paper
569
Scottish journal of political economy : the journal of the Scottish Economic Society
545
SpringerLink / Bücher
504
IZA Discussion Papers
475
European journal of marketing : EJM
441
Oxford economic papers
412
Regional studies
410
Economica
396
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
394
Working paper
386
Fiscal studies : the journal of the Institute for Fiscal Studies
377
CESifo working papers
376
Journal of Consumer Marketing
374
International Journal of Retail & Distribution Management
371
Journal of marketing management : MM
367
National Institute economic review
361
Management science : journal of the Institute for Operations Research and the Management Sciences
359
Journal of marketing research : JMR
354
Oxford bulletin of economics and statistics
353
Economics letters
350
Tourism management : research, policies, practice
346
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ECONIS (ZBW)
376
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1
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
2
"Pink is for girls, blue is for boys" exploring brand gender identity in children's clothing, a post-evaluation of British retailer John Lewis
Nash, Jill
;
Sidhu, Cindy
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 381-397
Persistent link: https://www.econbiz.de/10014372584
Saved in:
3
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
4
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
5
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
6
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
7
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
8
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
9
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
10
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
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