Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Year of publication: |
2019
|
---|---|
Authors: | Yang, Deli ; Sonmez, Mahmut ; Gonzalez, Mario ; Liu, Yi ; Yoder, Carol Y. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 6, p. 717-732
|
Subject: | Comparative study | Consumer-based brand equity | Consumer-based brand performance | SEM | Smartphone brand | US | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Großbritannien | United Kingdom | Mobiltelefon | Mobile phone | USA | United States |
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