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~isPartOf:"The journal of brand management : an international journal"
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Brand management
358
Markenführung
358
Consumer behaviour
355
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355
Brand image
341
Markenimage
341
Brand
225
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223
Beziehungsmarketing
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Relationship marketing
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59
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Online-Marketing
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Marketingmanagement
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Personality psychology
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Customer satisfaction
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Kundenzufriedenheit
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Brand extension
21
Markentransfer
21
Markentreue
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China
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Corporate reputation
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Keller, Kevin Lane
6
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Merrilees, Bill
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Dwivedi, Abhishek
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Gil Saura, Irene
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Phau, Ian
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Powell, Shaun M.
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Sung, Yongjun
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Valette-Florence, Pierre
4
Zarantonello, Lia
4
Abratt, Russell
3
Balmer, John M. T.
3
Barnier, Virginie de
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Biedenbach, Galina
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Miller, Dale
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Vrontis, Demetris
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,187
Journal of retailing and consumer services
2,009
International journal of consumer studies
779
International journal of hospitality management
773
Psychology & marketing
701
NBER working paper series
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
603
Working paper / National Bureau of Economic Research, Inc.
540
SpringerLink / Bücher
474
NBER Working Paper
472
The journal of product & brand management
462
Asia Pacific journal of marketing and logistics
423
Tourism management : research, policies, practice
417
European Journal of Marketing
408
Journal of travel and tourism marketing
406
European journal of marketing : EJM
396
Management science : journal of the Institute for Operations Research and the Management Sciences
391
Journal of fashion marketing and management
388
Journal of Consumer Marketing
383
Journal of marketing research : JMR
378
Journal of retailing
358
Technological forecasting & social change : an international journal
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing management : MM
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
334
Journal of international consumer marketing
328
Journal of marketing
328
International journal of retail & distribution management
325
Marketing letters : a journal of research in marketing
324
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
321
Cogent business & management
320
The international review of retail, distribution and consumer research
318
Journal of marketing communications
314
KIET Industrial economic review
309
Journal of the Academy of Marketing Science
306
Journal of business ethics : JOBE
305
Journal of consumer behaviour : an international research review
299
International Journal of Retail & Distribution Management
298
The journal of consumer marketing
297
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ECONIS (ZBW)
483
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1
Slow
fashion
branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
2
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
3
Visual communication of luxury
fashion
brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
4
An experiment on non-luxury
fashion
counterfeit purchase : the effects of brand reputation,
fashion
attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
5
New brands diluting the personality of existing brands
Choy, Minkyung
;
Kim Jae Il
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 590-607
Persistent link: https://www.econbiz.de/10009785367
Saved in:
6
Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP) : the case of men's apparel category in South Korea
Lee, Eun-Jung
;
Rhee, Eun-Young
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 465-489
Persistent link: https://www.econbiz.de/10003745631
Saved in:
7
Is
fashion
promoting counterfeit brands?
Juggessur, Joshie
;
Cohen, Geraldine
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003847293
Saved in:
8
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
9
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
10
Fast
fashion
brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
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