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Slow fashion branding : understanding what consumers value most

Jung, Sojin; Jin, Byoungho - In: The journal of brand management : an international journal 29 (2022) 2, pp. 141-149

Persistent link: https://www.econbiz.de/10013170538

The implications of digital marketing on WeChat for luxury fashion brands in China

Liu, Sindy; Perry, Patsy; Gadzinski, Gregory - In: The journal of brand management : an international journal 26 (2019) 4, pp. 395-409

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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

Lee, Jung Eun; Hur, Songyee; Watkins, Brandi - In: The journal of brand management : an international journal 25 (2018) 5, pp. 449-462

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An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting

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New brands diluting the personality of existing brands

Choy, Minkyung; Kim Jae Il - In: The journal of brand management : an international journal 20 (2012/13) 7, pp. 590-607

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Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP) : the case of men's apparel category in South Korea

Lee, Eun-Jung; Rhee, Eun-Young - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 465-489

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Is fashion promoting counterfeit brands?

Juggessur, Joshie; Cohen, Geraldine - In: The journal of brand management : an international journal 16 (2008/09) 5/6, pp. 383-394

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The future of luxury : challenges and opportunities

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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

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Fast fashion brand extensions : an empirical study of consumer preferences

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