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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
65
Brand
61
Markenartikel
61
Brand loyalty
22
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20
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Internet marketing
12
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brand loyalty
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loyalty
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Fetscherin, Marc
3
Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
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Iglesias, Oriol
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Ind, Nicholas
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Ahmadi, Hormoz
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Anabila, Peter
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Anand, S. Joseph Jeya
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Anisimova, Tatiana
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Brunetti, Federico
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1
Burmann, Christoph
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Cailleux, Hugues
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The journal of brand management : an international journal
Journal of business research : JBR
658
Journal of retailing and consumer services
588
Industrial marketing management : the international journal for industrial and high-tech firms
415
SpringerLink / Bücher
396
International journal of hospitality management
284
The journal of services marketing
229
The service industries journal
193
The journal of business & industrial marketing
192
Journal of strategic marketing
170
Journal of the Academy of Marketing Science
166
Working paper / National Bureau of Economic Research, Inc.
150
International journal of electronic customer relationship management : IJECRM
142
NBER working paper series
134
Journal of marketing
126
International journal of contemporary hospitality management
122
Journal of travel and tourism marketing
120
Journal of service research : JSR
118
NBER Working Paper
117
Gabler Edition Wissenschaft
116
Journal of hospitality marketing & management
116
Tourism management : research, policies, practice
115
The journal of product & brand management
111
Cogent business & management
110
Psychology & marketing
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Springer eBook Collection
103
Marketing intelligence & planning
100
Discussion paper / Centre for Economic Policy Research
99
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
European journal of marketing : EJM
96
The international journal of bank marketing : IJBM
95
Services marketing quarterly
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
90
European journal of operational research : EJOR
89
Journal of marketing management : MM
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Service business
82
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ECONIS (ZBW)
101
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1
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
2
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
3
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
4
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
5
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
6
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
7
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
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8
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
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9
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
Saved in:
10
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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