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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
107
Relationship marketing
107
Brand management
89
Markenführung
89
Consumer behaviour
83
Konsumentenverhalten
83
Brand image
69
Markenimage
69
Brand
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Markenartikel
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Brand loyalty
24
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23
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Markentreue
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Internet marketing
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brand loyalty
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loyalty
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Fetscherin, Marc
3
Gil Saura, Irene
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Šerić, Maja
3
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
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Iglesias, Oriol
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Ind, Nicholas
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Ahmadi, Hormoz
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Akdevelioglu, Duygu
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Aktan, Damla
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Anabila, Peter
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Anand, S. Joseph Jeya
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Andreini, Daniela
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Borges, Ana Pinto
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Brandão, Amélia Maria Pinto da Cunha
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The journal of brand management : an international journal
Journal of business research : JBR
657
Journal of retailing and consumer services
584
Economics Papers from University Paris Dauphine
573
Industrial marketing management : the international journal for industrial and high-tech firms
409
International journal of hospitality management
280
SpringerLink / Bücher
259
MPRA Paper
255
The journal of services marketing
225
The journal of business & industrial marketing
196
The service industries journal
187
ERIM Report Series Research in Management
182
Journal of strategic marketing
172
Journal of the Academy of Marketing Science
165
International journal of electronic customer relationship management : IJECRM
141
Annals of Faculty of Economics
133
Ovidius University Annals, Economic Sciences Series
129
Journal of marketing
126
International journal of contemporary hospitality management
121
Journal of travel and tourism marketing
119
Cogent business & management
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
IZA Discussion Papers
113
The journal of product & brand management
111
Tourism management : research, policies, practice
110
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
105
Open Access publications from Université Paris-Dauphine
104
Gabler Edition Wissenschaft
102
Psychology & marketing
102
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Marketing intelligence & planning
99
European journal of marketing : EJM
98
Amfiteatru Economic Journal
97
Services marketing quarterly
92
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of marketing management : MM
82
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ECONIS (ZBW)
107
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107
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
3
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
4
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
5
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
6
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
Saved in:
7
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
8
Understanding the drivers of consumer-brand
identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
Saved in:
9
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
10
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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