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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen; Hu, Jing - In: The journal of brand management : an international journal 29 (2022) 2, pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
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Employees' commitment to brands in the service sector : luxury hotel chains in Thailand
Kimpakorn, Narumon; Tocquer, Gerard - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 532-544
Persistent link: https://www.econbiz.de/10003881156
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The role of internal branding in the delivery of employee brand promise
Khanyapuss Punjaisri; Wilson, Alan - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 57-70
Persistent link: https://www.econbiz.de/10003541546
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Managing the Mayo Clinic brand : a case study in staff-developed service performance standards
Kennedy, Denise M. - In: The journal of brand management : an international journal 26 (2019) 5, pp. 538-549
Persistent link: https://www.econbiz.de/10012060162
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Fitting new brand principles : first encounter at bank branches
Raich, Margit; Crepaz, Marc-Philipp - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 480-491
Persistent link: https://www.econbiz.de/10003859010
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Does internal brand management really drive brand commitment in shared-service call centers?
Burmann, Christoph; König, Verena - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 374-393
Persistent link: https://www.econbiz.de/10009127894
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The role of brands in a service-dominated world
Klaus, Philipp; Maklan, Stan - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 115-122
Persistent link: https://www.econbiz.de/10003611584