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Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?
Wiedmann, Klaus-Peter; Hennigs, Nadine; Klarmann, Christiane - In: The journal of brand management : an international journal 19 (2011/12) 7, pp. 544-566
Persistent link: https://www.econbiz.de/10009568323
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Corporate social performance as antecedent of consumer's brand perception
Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
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Perceptions of country of origin : an approach to identifying expectations of foreign products
Kumara, P. A. P. Samantha; Canhua, Kang - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 343-353
Persistent link: https://www.econbiz.de/10003971183
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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Special issue: Brand building and buying behaviour in Asia
Apéria, Tony (contributor) - 2008
Persistent link: https://www.econbiz.de/10003745623
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The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun; Cho, Chang-Hoan; Kwon, Hyuck Joon - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
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B2B brand extension to the B2C market : the case of the ICT industry in Taiwan
Tang, Ying-Chan; Liou, Fen-May; Peng, Sheng-Yao - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 399-411
Persistent link: https://www.econbiz.de/10003745626
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The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour
Luk, Sherriff T. K.; Yip, Leslie S. C. - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 452-464
Persistent link: https://www.econbiz.de/10003745629
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Conceptual framework of within-category brand personality based on consumers' perception (WCBP-CP) : the case of men's apparel category in South Korea
Lee, Eun-Jung; Rhee, Eun-Young - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 465-489
Persistent link: https://www.econbiz.de/10003745631
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Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A. - In: The journal of brand management : an international journal 14 (2006/07) 4, pp. 343-358
Persistent link: https://www.econbiz.de/10003469712