Perceptions of country of origin : an approach to identifying expectations of foreign products
P. A. P. Samantha Kumara; Kang Canhua
| Year of publication: |
2010
|
|---|---|
| Authors: | Kumara, P. A. P. Samantha ; Canhua, Kang |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 5, p. 343-353
|
| Subject: | Ursprungsregeln | Rules of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | China |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003971183