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An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi; Vorhies, Douglas W.; Zhou, Wenkai - In: The journal of brand management : an international journal 30 (2023) 5, pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
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Brand engagement into self-concept and culture : a literature review for a future research agenda
Nechaeva, Olga; Mazzoli, Valentina; Donvito, Raffaele - In: The journal of brand management : an international journal 30 (2023) 5, pp. 414-431
Persistent link: https://www.econbiz.de/10014372595
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Brand sponsorship effectiveness : how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands
Moharana, Tapas Ranjan; Roy, Debashree; Saxena, Garima - In: The journal of brand management : an international journal 30 (2023) 5, pp. 432-448
Persistent link: https://www.econbiz.de/10014372609
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Engaging with intelligent voice assistants for wellbeing and brand attachment
Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460
Persistent link: https://www.econbiz.de/10014372615
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The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: The journal of brand management : an international journal 31 (2024) 2, pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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Is brand activism an emotional affair? : the role of moral emotions in consumer responses to brand activism
Wannow, Stefanie; Haupt, Martin; Ohlwein, Martin - In: The journal of brand management : an international journal 31 (2024) 2, pp. 168-192
Persistent link: https://www.econbiz.de/10014511515
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From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe; Spry, Amanda; Ekinci, Yuksel; Vredenburg, Jessica - In: The journal of brand management : an international journal 31 (2024) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth; Kwon, Wi-suk; Forsythe, Sandra - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 205-217
Persistent link: https://www.econbiz.de/10009703667