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From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe; Spry, Amanda; Ekinci, Yuksel; Vredenburg, Jessica - In: The journal of brand management : an international journal 31 (2024) 2, pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
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The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul; Gilal, Faheem Gul; Gilal, Naeem Gul - In: The journal of brand management : an international journal 31 (2024) 3, pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
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The mediating role of perceived brand authenticity between brand experience and brand love : a cross-cultural perspective
Rodrigues, Clarinda; Brandão, Amélia Maria Pinto da Cunha - In: The journal of brand management : an international journal 31 (2024) 3, pp. 293-309
Persistent link: https://www.econbiz.de/10014583579
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How persuasive is woke brand communication on social media? : evidence from a consumer engagement analysis on Facebook
Mangiò, Federico; Pedeliento, Giuseppe; Andreini, Daniela - In: The journal of brand management : an international journal 31 (2024) 4, pp. 345-381
Persistent link: https://www.econbiz.de/10014583635
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Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes; Junaid, M.; Sousa, Ana; … - In: The journal of brand management : an international journal 31 (2024) 4, pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
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User experiences with 360 brand videos : device experiences, presence, and creativity driving brand engagement
Butcher, Luke; Sung, Billy - In: The journal of brand management : an international journal 31 (2024) 4, pp. 401-414
Persistent link: https://www.econbiz.de/10014583657
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Transforming a social media influencer's influential power to followers' word of mouth and purchase intention : the role of brand attachment, brand credibility, and parasocial rela...
Chen, Ching-fu; Lu, Hsiao-Han - In: The journal of brand management : an international journal 31 (2024) 4, pp. 415-429
Persistent link: https://www.econbiz.de/10014583661
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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New brand logo design : customers' preference for brand name and icon
Bresciani, Sabrina; Del Ponte, Paolo - In: The journal of brand management : an international journal 24 (2017) 5, pp. 375-390
Persistent link: https://www.econbiz.de/10011799018