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~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
101
Relationship marketing
101
Brand management
83
Markenführung
83
Consumer behaviour
77
Konsumentenverhalten
77
Brand image
65
Markenimage
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Brand
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Markenartikel
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Customer satisfaction
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brand loyalty
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loyalty
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Personality psychology
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Fetscherin, Marc
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Carlson, Jamie
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Confente, Ilenia
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The journal of brand management : an international journal
Journal of business research : JBR
669
Journal of retailing and consumer services
585
Industrial marketing management : the international journal for industrial and high-tech firms
417
International journal of hospitality management
282
SpringerLink / Bücher
265
The journal of services marketing
230
The journal of business & industrial marketing
200
The service industries journal
192
Journal of the Academy of Marketing Science
176
Journal of strategic marketing
165
International journal of electronic customer relationship management : IJECRM
149
International journal of contemporary hospitality management
126
Journal of marketing
125
Journal of service research : JSR
125
Journal of service management
119
Journal of travel and tourism marketing
116
Journal of hospitality marketing & management
115
Tourism management : research, policies, practice
113
The journal of product & brand management
111
Asia Pacific journal of marketing and logistics
107
Journal of retailing
104
Cogent business & management
103
European journal of marketing : EJM
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
103
Psychology & marketing
103
Gabler Edition Wissenschaft
102
Marketing intelligence & planning
99
Journal of marketing management : MM
96
Services marketing quarterly
94
Service business
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
71
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
68
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ECONIS (ZBW)
101
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1
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
2
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
3
Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay
;
Kardes, Frank R.
;
Cronley, Maria L.
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
Saved in:
4
The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed
;
Ahmadi, Hormoz
;
Kelly, Louise
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
Saved in:
5
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
6
How to successfully introduce logo redesigns
Walsh, Michael F.
;
Cui, Annie Peng
;
MacInnis, Deborah J.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 365-375
Persistent link: https://www.econbiz.de/10012060136
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7
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
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8
Understanding the drivers of consumer-brand identification
Sihvonen, Jenniina
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 583-594
Persistent link: https://www.econbiz.de/10012060168
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9
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
10
The human dimension of a brand influences brand equity : an empirical examination in the context of a luxury and a convenience brand
Brunetti, Federico
;
Confente, Ilenia
;
Kaufmann, Hans …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 634-645
Persistent link: https://www.econbiz.de/10012120862
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