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Brand fidelity : a relationship maintenance perspective
Grace, Debra; Ross, Mitchell; King, Ceridwyn - In: The journal of brand management : an international journal 25 (2018) 6, pp. 577-590
Persistent link: https://www.econbiz.de/10011962815
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When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen; Hu, Jing - In: The journal of brand management : an international journal 29 (2022) 2, pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
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The role of brands in a service-dominated world
Klaus, Philipp; Maklan, Stan - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 115-122
Persistent link: https://www.econbiz.de/10003611584
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Brand name change : can trust and loyalty be transferred?
Pauwels-Delassus, Véronique; Descotes, Raluca Mogos - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 656-669
Persistent link: https://www.econbiz.de/10010197490
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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The impact of customer experience on brand equity in a business-to-business services setting
Biedenbach, Galina; Marell, Agneta - In: The journal of brand management : an international journal 17 (2009/10) 6, pp. 446-458
Persistent link: https://www.econbiz.de/10003980570
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Sizing up the retailer brand implementation gap and its effects on brand-building outcomes
Ferguson, Jodie L.; Brown, Brian P. - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 391-404
Persistent link: https://www.econbiz.de/10009511235
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza; Wymer, Walter - In: The journal of brand management : an international journal 22 (2015) 2, pp. 117-135
Persistent link: https://www.econbiz.de/10011288584