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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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347
Brand management
269
Markenführung
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Brand image
213
Markenimage
213
Brand
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Beziehungsmarketing
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Relationship marketing
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Online-Marketing
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Marketingmanagement
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
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Markentransfer
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China
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Measurement
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Messung
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Corporate reputation
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Product counterfeiting
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12
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Sung, Yongjun
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
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Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
Grace, Debra
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,118
Journal of retailing and consumer services
2,014
International journal of consumer studies
776
International journal of hospitality management
760
Psychology & marketing
683
NBER working paper series
651
The Nigerian journal of economic and social studies
614
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
582
Working paper / National Bureau of Economic Research, Inc.
535
NBER Working Paper
468
Management science : journal of the Institute for Operations Research and the Management Sciences
414
Asia Pacific journal of marketing and logistics
407
The journal of product & brand management
398
Technological forecasting & social change : an international journal
391
European journal of marketing : EJM
359
Journal of marketing research : JMR
357
Cogent business & management
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
341
Journal of travel and tourism marketing
341
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
331
Journal of marketing management : MM
329
Journal of international consumer marketing
324
Tourism management : research, policies, practice
323
The international review of retail, distribution and consumer research
309
International journal of retail & distribution management
306
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of fashion marketing and management
302
Marketing letters : a journal of research in marketing
302
Journal of marketing communications
300
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
299
Journal of marketing
297
The journal of consumer marketing
288
Journal of consumer behaviour : an international research review
287
Journal of the Academy of Marketing Science
284
Electronic commerce research
281
Journal of business ethics : JOBE
281
International journal of contemporary hospitality management
280
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ECONIS (ZBW)
353
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1
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
2
Determinants of e-brand attitude : a structural modeling approach
Vernuccio, Maria
;
Barbarossa, Camilla
;
Giraldi, Angelo
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 500-512
Persistent link: https://www.econbiz.de/10009528852
Saved in:
3
The role of retailer mindset and promotional resources in strengthening online brands
Colton, Deborah A.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10009670176
Saved in:
4
The role of spokes-avatars' personalities in brand communication in 3D virtual environments
Jin, Seung-a Annie
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 317-327
Persistent link: https://www.econbiz.de/10003971171
Saved in:
5
Does the impact of corporate brand name changes differ between online and offline channels? : the case of McDonald's China
Tan, Xiongkai
;
Zhang, Sha
;
Hong, Zhao
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 479-489
Persistent link: https://www.econbiz.de/10014447371
Saved in:
6
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
7
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
8
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
9
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
10
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
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