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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
276
Markenführung
276
Brand image
214
Markenimage
214
Brand
187
Markenartikel
185
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Relationship marketing
79
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48
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48
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Social web
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35
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Emotion
33
Advertising effects
29
Werbewirkung
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Marketing management
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Marketingmanagement
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Corporate Social Responsibility
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Personality psychology
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Markentreue
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China
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Kundenzufriedenheit
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Measurement
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Messung
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Carlson, Jamie
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Donvito, Raffaele
2
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
Journal of business research : JBR
2,203
Journal of retailing and consumer services
1,993
International journal of hospitality management
774
International journal of consumer studies
773
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
605
NBER working paper series
569
Journal of advertising research
516
SpringerLink / Bücher
505
Working paper / National Bureau of Economic Research, Inc.
481
Management science : journal of the Institute for Operations Research and the Management Sciences
435
European journal of marketing : EJM
430
NBER Working Paper
428
Journal of marketing research : JMR
416
Asia Pacific journal of marketing and logistics
408
Journal of marketing communications
406
The journal of product & brand management
406
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
367
Journal of marketing
356
Tourism management : research, policies, practice
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
354
Journal of marketing management : MM
353
Journal of travel and tourism marketing
350
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
347
Journal of advertising : official publication of the American Academy of Advertising
338
Journal of international consumer marketing
334
Marketing letters : a journal of research in marketing
332
International journal of advertising : the quarterly review of marketing communications
331
Journal of retailing
321
Cogent business & management
320
Technological forecasting & social change : an international journal
316
International journal of advertising : the review of marketing communications
311
Journal of fashion marketing and management
301
Journal of consumer behaviour : an international research review
300
Journal of the Academy of Marketing Science
299
International journal of retail & distribution management
297
Journal of business ethics : JOBE
295
The journal of consumer marketing
295
International journal of contemporary hospitality management
288
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ECONIS (ZBW)
361
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1
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
2
Green or social? : an analysis of environmental and social sustainability
advertising
and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
3
Corporate social and environmental responsibility
advertising
:
advertising
effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
4
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
5
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
6
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
7
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
8
Understanding worldview beliefs to allay skepticism toward CSR
advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
Saved in:
9
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
10
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
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