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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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Brand management
277
Markenführung
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Brand image
219
Markenimage
219
Brand
191
Markenartikel
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Beziehungsmarketing
85
Relationship marketing
85
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Online-Marketing
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Advertising effects
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Brand loyalty
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Marketingmanagement
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Personality psychology
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Messung
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Johnson, Lester W.
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Wiedmann, Klaus-Peter
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Baxter, Stacey M.
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Grappi, Silvia
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Ilicic, Jasmina
4
Kulczynski, Alicia
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Phau, Ian
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Zarantonello, Lia
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Abratt, Russell
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Butcher, Luke
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Dens, Nathalie
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Dwivedi, Abhishek
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Fetscherin, Marc
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Gabrielli, Veronica
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Gil Saura, Irene
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Gunasti, Kunter
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Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
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Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Sung, Yongjun
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Valette-Florence, Pierre
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Šerić, Maja
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Atwal, Glyn
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Baghi, Ilaria
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Balmer, John M. T.
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Bartels, Jos
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Berenguer Contrí, Gloria
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Biedenbach, Galina
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Borges, Adilson
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Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
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Confente, Ilenia
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Donvito, Raffaele
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,216
Journal of retailing and consumer services
1,968
International journal of consumer studies
771
International journal of hospitality management
764
NBER working paper series
758
Psychology & marketing
678
Working paper / National Bureau of Economic Research, Inc.
671
Discussion paper series / IZA
602
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
NBER Working Paper
585
Journal of economic behavior & organization : JEBO
522
SpringerLink / Bücher
513
Asia Pacific journal of marketing and logistics
409
Management science : journal of the Institute for Operations Research and the Management Sciences
408
Journal of business ethics : JOBE
399
The journal of product & brand management
399
European Journal of Marketing
384
Journal of economic psychology : research in economic psychology and behavioral economics
373
European journal of marketing : EJM
371
Journal of Consumer Marketing
370
Journal of marketing research : JMR
365
Technological forecasting & social change : an international journal
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
IZA Discussion Paper
351
CESifo working papers
348
Journal of travel and tourism marketing
335
Cogent business & management
333
Tourism management : research, policies, practice
332
Journal of international consumer marketing
324
Journal of marketing management : MM
323
Journal of marketing communications
312
Discussion paper / Centre for Economic Policy Research
311
Journal of retailing
309
Journal of the Academy of Marketing Science
301
Marketing letters : a journal of research in marketing
301
Journal of consumer behaviour : an international research review
300
Journal of marketing
295
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
293
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ECONIS (ZBW)
361
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1
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361
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1
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
2
Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
Saved in:
3
Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale
;
Morich, Kyle
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 483-505
Persistent link: https://www.econbiz.de/10009161093
Saved in:
4
Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
Saved in:
5
Special issue: thinking unconsciously and consumer brand beliefs, attitude, preferences and behavior
2011
Persistent link: https://www.econbiz.de/10009161095
Saved in:
6
Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.
;
Ilicic, Jasmina
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
Saved in:
7
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
8
The role of affect and
cognition
in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun
;
Cho, Chang-Hoan
;
Kwon, Hyuck Joon
- In:
The journal of brand management : an international journal
15
(
2007/08
)
6
,
pp. 382-398
Persistent link: https://www.econbiz.de/10003745624
Saved in:
9
Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.
;
Peterson, Jeff
;
Sierra, Jeremy J.
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
Saved in:
10
How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin
;
Gunasti, Kunter
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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