Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Year of publication: |
2011
|
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Authors: | Martin, Neale ; Morich, Kyle |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 7, p. 483-505
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Kognition | Cognition | Theorie | Theory |
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