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Consumer-brand identification revisited : an integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mout...
Popp, Bastian; Woratschek, Herbert - In: The journal of brand management : an international journal 24 (2017) 3, pp. 250-270
Persistent link: https://www.econbiz.de/10011708563
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The role of brand innovativeness and customer hope in developing online repurchase intentions
Fazal-e-Hasan, Syed; Ahmadi, Hormoz; Kelly, Louise; … - In: The journal of brand management : an international journal 26 (2019) 2, pp. 85-98
Persistent link: https://www.econbiz.de/10012060046
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of...
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona; Gil Saura, Irene; Šerić, Maja; … - In: The journal of brand management : an international journal 26 (2019) 6, pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
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Antecedents and outcomes of brand experience : an empirical study
Khan, Imran; Fatma, Mobin - In: The journal of brand management : an international journal 24 (2017) 5, pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
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Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar; Kumar, N. Senthil - In: The journal of brand management : an international journal 24 (2017) 5, pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
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Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
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An integrated model of retail brand equity : the role of consumer shopping experience and shopping value
Zhang, Chi; Vorhies, Douglas W.; Zhou, Wenkai - In: The journal of brand management : an international journal 30 (2023) 5, pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
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Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.; Baylghomog, Steven W.; Tümer, Mustafa - In: The journal of brand management : an international journal 28 (2021) 6, pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012550272