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Synergistic effect of matching corporate and product brand images on purchase intentions : comparing the importance of functional and emotional value

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The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

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Brand name change : can trust and loyalty be transferred?

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A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits

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Does counterfeiting affect luxury customer-based brand equity?

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The magic of "great" linked to product names

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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

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Luxury consumption in the trade-off between genuine and counterfeit goods : what are the consumers' underlying motives and value-based drivers?

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We the people : the importance of employees in the process of building customer experience

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