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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
Konsumentenverhalten
347
Brand management
269
Markenführung
269
Brand image
212
Markenimage
212
Brand
187
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185
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77
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77
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48
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Marketingmanagement
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China
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15
Kundenzufriedenheit
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Measurement
15
Messung
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Product counterfeiting
14
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Wilson, Jeremy M.
3
Zarantonello, Lia
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
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The journal of brand management : an international journal
Journal of business research : JBR
2,410
Journal of retailing and consumer services
1,956
NBER working paper series
1,339
Working paper / National Bureau of Economic Research, Inc.
1,171
NBER Working Paper
1,073
European journal of operational research : EJOR
974
Management science : journal of the Institute for Operations Research and the Management Sciences
921
Journal of knowledge management
825
International journal of hospitality management
794
International journal of consumer studies
770
SpringerLink / Bücher
767
Psychology & marketing
676
Economics letters
658
CESifo working papers
625
Journal of consumer research : JCR ; an interdisciplinary bimonthly
618
Discussion paper / Centre for Economic Policy Research
604
Journal of economic behavior & organization : JEBO
593
Technological forecasting & social change : an international journal
574
Journal of economic theory
570
Discussion paper series / IZA
480
Working paper
470
Journal of business ethics : JOBE
459
Journal of economic psychology : research in economic psychology and behavioral economics
456
International journal of production research
430
Tourism management : research, policies, practice
426
Theory and decision : an international journal for multidisciplinary advances in decision science
419
Applied economics
414
Asia Pacific journal of marketing and logistics
405
The journal of product & brand management
398
Finance research letters
393
Journal of marketing research : JMR
383
Insurance / Mathematics & economics
381
European journal of marketing : EJM
364
Cogent business & management
362
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
359
Discussion paper
350
Journal of information & knowledge management : JIKM
350
Journal of travel and tourism marketing
345
Discussion papers / CEPR
339
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ECONIS (ZBW)
355
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1
Consumers' responses to negative publicity : the influence of culture on information search and negative word-of-mouth
Yu, Mingzhou
;
Liu, Fang
;
Lee, Julie Anne
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 141-156
Persistent link: https://www.econbiz.de/10012060054
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
4
The impact of atypical product design on consumer product and brand
perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
5
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
6
Examining the realtionship between brand usage and brand knowledge structures
Oakenfull, Gillian K.
;
McCarthy, Michael S.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003944863
Saved in:
7
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
8
Psychology of performance and preference: advantages, disadvantages, drivers and obstacles to the achievement of congruence
Moss, Gloria A.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 343-358
Persistent link: https://www.econbiz.de/10003469712
Saved in:
9
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
10
Brand owner approaches to assessing the
risk
of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
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