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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
274
Markenführung
274
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
49
Luxusgüter
49
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
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Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
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Persönlichkeitspsychologie
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Corporate Social Responsibility
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Corporate social responsibility
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Markentreue
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Brand extension
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Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
Viral marketing
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Virales Marketing
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Corporate reputation
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Firmenimage
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Product counterfeiting
12
Produktpiraterie
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,014
Journal of retailing and consumer services
1,941
International journal of consumer studies
785
NBER working paper series
772
International journal of hospitality management
729
Working paper / National Bureau of Economic Research, Inc.
670
Psychology & marketing
660
NBER Working Paper
586
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
463
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
394
Management science : journal of the Institute for Operations Research and the Management Sciences
369
European journal of marketing : EJM
351
Journal of marketing research : JMR
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of travel and tourism marketing
329
Technological forecasting & social change : an international journal
326
IMF Staff Country Reports
325
Journal of international consumer marketing
322
Journal of marketing management : MM
316
Journal of retailing
309
Cogent business & management
307
Tourism management : research, policies, practice
307
Journal of marketing communications
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
297
Marketing letters : a journal of research in marketing
297
Journal of marketing
296
International journal of retail & distribution management
295
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
289
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
287
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Telecommunications policy : the international journal of digital economy, data sciences and new media
281
Journal of business ethics : JOBE
280
Journal of the Academy of Marketing Science
269
Journal of economic psychology : research in economic psychology and behavioral economics
268
International journal of contemporary hospitality management
265
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ECONIS (ZBW)
356
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1
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
2
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
3
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Saved in:
4
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
5
Consumer evaluation of brand extensions : comparing goods to goods brand extensions with goods to services
Ramanathan, Jayasankar
;
Velayudhan, Sanal Kumar
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 778-801
Persistent link: https://www.econbiz.de/10011438546
Saved in:
6
Brand owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
7
Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan
;
Gunasti, Kunter
;
Ross, William T.
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
Saved in:
8
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
9
A brand culture apporach to Chinese cultural heritge brands
Schroeder, Jonathan E.
;
Borgerson, Janet
;
Wu, Zhiyan
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 261-279
Persistent link: https://www.econbiz.de/10011349976
Saved in:
10
The market for luxury brands in China : insight based on a study of consumer's perceptions in Beijing
Walley, Keith
;
Li, Chen
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 246-260
Persistent link: https://www.econbiz.de/10011349985
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