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Is it the "alpha" or the "numeric"? : consumers' evaluation of letter versus number changes in alphanumeric brand names
Kara, Selcan; Gunasti, Kunter; Ross, William T. - In: The journal of brand management : an international journal 22 (2015) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10011349942
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How associations between products and numbers in brand names affect consumer attitudes : introducing multi-context numbers
Ozcan, Timucin; Gunasti, Kunter - In: The journal of brand management : an international journal 26 (2019) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012060058
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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Perceived needs and emotional responses to brands : a dual-process view
Taute, Harry A.; Peterson, Jeff; Sierra, Jeremy J. - In: The journal of brand management : an international journal 21 (2014) 1, pp. 23-42
Persistent link: https://www.econbiz.de/10010234573
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Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
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Can unconscious-conscious processing sequences enhance ad exposure outcomes?
Chatterjee, Patrali - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 506-515
Persistent link: https://www.econbiz.de/10009161092
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Unconscious mental processes in consumer choice : toward a new model of consumer behaviour
Martin, Neale; Morich, Kyle - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 483-505
Persistent link: https://www.econbiz.de/10009161093
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Nonconscious drivers of visual attention in interactive media environments
Brasel, S. Adam - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 473-482
Persistent link: https://www.econbiz.de/10009161094
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The role of affect and cognition in consumer evaluations of corporate visual identity : perspectives from the United States and Korea
Jong Woo Jun; Cho, Chang-Hoan; Kwon, Hyuck Joon - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 382-398
Persistent link: https://www.econbiz.de/10003745624