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The implications of digital marketing on WeChat for luxury fashion brands in China

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From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands

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An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting

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Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity

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The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

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Fast fashion brand extensions : an empirical study of consumer preferences

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Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands

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A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa

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Slow fashion branding : understanding what consumers value most

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