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Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
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Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila; Korschun, Daniel - In: The journal of brand management : an international journal 31 (2024) 2, pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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The emergence and impact of consumer brand empowerment in online social networks : a proposed ontology
Boyd, D. Eric; Clarke, Theresa B.; Spekman, Robert E. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 516-531
Persistent link: https://www.econbiz.de/10010423854
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Facebook "friendship" and brand advocacy
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of brand management : an international journal 20 (2012/13) 2, pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
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Implications of brand communities for rival brands : negative brand ratings, negative stereotyping of their consumers and negative word-of-mouth
Hickman, Thomas M.; Ward, James C. - In: The journal of brand management : an international journal 20 (2012/13) 6, pp. 501-517
Persistent link: https://www.econbiz.de/10009766384
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Contextualising social capital in online brand communities
Meek, Stephanie; Ogilvie, Madeleine; Lambert, Claire; … - In: The journal of brand management : an international journal 26 (2019) 4, pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
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Popularity of digital products in online social tagging systems
Zhang, Jurui; Liu, Raymond - In: The journal of brand management : an international journal 24 (2017) 1, pp. 105-127
Persistent link: https://www.econbiz.de/10011704270
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Does CSR Matter? : a longitudinal analysis of product reviews for CSR-associated brands
Ford, Becky R.; Stohl, Cynthia - In: The journal of brand management : an international journal 26 (2019) 1, pp. 60-70
Persistent link: https://www.econbiz.de/10012060043