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~isPartOf:"The journal of brand management : an international journal"
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Brand management
127
Markenführung
127
Beziehungsmarketing
107
Relationship marketing
107
Consumer behaviour
101
Konsumentenverhalten
101
Brand image
82
Markenimage
82
Brand
79
Markenartikel
79
Marketing management
60
Marketingmanagement
60
Social Web
25
Social web
25
Brand loyalty
24
Emotion
21
Brand architecture
18
Markentreue
18
Customer satisfaction
17
Kundenzufriedenheit
17
Markenarchitektur
17
Internet marketing
16
Online-Marketing
16
Corporate reputation
13
Firmenimage
13
Luxury goods
11
Luxusgüter
11
USA
9
United States
9
Customer integration
8
Kundenintegration
8
Social media
8
Brand experience
7
Corporate Social Responsibility
7
Corporate culture
7
Corporate social responsibility
7
Unternehmenskultur
7
Bibliometrics
6
Bibliometrie
6
Brand love
6
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English
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Balmer, John M. T.
5
Fetscherin, Marc
3
Gil Saura, Irene
3
Wiedmann, Klaus-Peter
3
Šerić, Maja
3
Abratt, Russell
2
Berenguer Contrí, Gloria
2
Carlson, Jamie
2
Confente, Ilenia
2
De Vries, Natalie Jane
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Iglesias, Oriol
2
Ilicic, Jasmina
2
Ind, Nicholas
2
Johnson, Lester W.
2
Kapferer, Jean-Noël
2
Kaufmann, Hans Rüdiger
2
Kulczynski, Alicia
2
Laukkanen, Tommi
2
Loureiro, Sandra Maria Correia
2
Merrilees, Bill
2
Miller, Dale
2
Mizera, Sue
2
Reijonen, Helen
2
Sung, Yongjun
2
Urde, Mats
2
Vrontis, Demetris
2
Zarantonello, Lia
2
Abimbola, Temi
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Alamro, Ahmed
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Andreini, Daniela
1
Anees-ur-Rehman, Muhammad
1
Anisimova, Tatiana
1
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The journal of brand management : an international journal
Journal of business research : JBR
927
Journal of retailing and consumer services
639
Industrial marketing management : the international journal for industrial and high-tech firms
605
SpringerLink / Bücher
438
Journal of strategic marketing
334
International journal of hospitality management
300
The journal of business & industrial marketing
273
Journal of the Academy of Marketing Science
258
The journal of services marketing
232
Journal of marketing
212
European journal of marketing : EJM
207
The service industries journal
201
Journal of marketing management : MM
194
Marketing intelligence & planning
174
Gabler Edition Wissenschaft
173
Europäische Hochschulschriften / 5
158
International journal of electronic customer relationship management : IJECRM
158
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
142
Psychology & marketing
136
Journal of marketing communications
133
Journal of travel and tourism marketing
133
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
130
International journal of contemporary hospitality management
129
Cogent business & management
127
Journal of hospitality marketing & management
125
Journal of retailing
123
Tourism management : research, policies, practice
121
Journal of service research : JSR
119
Journal of service management
114
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
106
Springer eBook Collection
106
Services marketing quarterly
104
Springer eBook Collection / Business and Economics
104
Business horizons
103
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
The international journal of bank marketing : IJBM
89
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ECONIS (ZBW)
160
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1
Introducing multi-dimensional brand architecture : taking structure, market orientation and stakeholder alignment into account
Åsberg, Per
;
Uggla, Henrik
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 483-496
Persistent link: https://www.econbiz.de/10012060152
Saved in:
2
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
3
Brand network communities : leveraging brand relationships within the supply-chain
Hawkins, Matthew A.
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 516-521
Persistent link: https://www.econbiz.de/10011771415
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
6
Special issue: Brand management and the customer experience
Ryder, Ian
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003611525
Saved in:
7
The concept of participatory market orientation : an organisation-wide appoach to enhancing brand equity
Ind, Nicholas
;
Bjerke, Rune
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 135-145
Persistent link: https://www.econbiz.de/10003611605
Saved in:
8
A lovable personality : the effect of brand personality on brand love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
9
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
10
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
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