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The impact of age on consumer attachment to celebrities and endorsed brand attachment

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Product placement 2.0 : "do brands need influencers, or do influencers need brands?"

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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships

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Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension

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From endorsement to celebrity co-branding : personality transfer

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Brand communications in fashion categories using celebrity endorsement

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Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity

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Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality

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Antecedents and consequences of emotional attachment to sport teams brands

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