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Addressing the eco-gender gap in men through power and sustainability self-efficacy

Newman, Kevin P.; Trump, Rebecca K. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 261-274

It is in society's best interest for people to consume sustainably. However, some consumers are less likely to do so, with men (vs. women) being more resistant to engaging in sustainable consumption. This research explores this eco-gender gap by identifying methods to improve men's responses...

Persistent link: https://www.econbiz.de/10014326919

Determinants of e-brand attitude : a structural modeling approach

Vernuccio, Maria; Barbarossa, Camilla; Giraldi, Angelo; … - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 500-512

Persistent link: https://www.econbiz.de/10009528852

Positive affectivity as a predictor of consumers' propensity to be brand loyal

Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228

Persistent link: https://www.econbiz.de/10011459533

A lovable personality : the effect of brand personality on brand love

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

Do consumers of FMCGs seek brands with congruent personalities?

Garsvaite, Kotryna; Caruana, Albert - In: The journal of brand management : an international journal 21 (2014) 6, pp. 485-494

Persistent link: https://www.econbiz.de/10010423869

Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts

Hung, Hsiu-Yu - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 594-614

Persistent link: https://www.econbiz.de/10010462630

If brands are people, then people are impulsive : assessing the connection between brand personality and impulsive buying behaviour

Badgaiyan, Anant Jyoti; Dixit, Saumya; Verma, Anshul - In: The journal of brand management : an international journal 24 (2017) 6, pp. 622-638

Persistent link: https://www.econbiz.de/10011771423

Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context

Ewing, Douglas R.; Allen, Chris T. - In: The journal of brand management : an international journal 24 (2017) 5, pp. 405-422

Persistent link: https://www.econbiz.de/10011799025

20 Years of brand personality : a bibliometric review and research agenda

Radler, Viktoria Maria - In: The journal of brand management : an international journal 25 (2018) 4, pp. 370-383

Persistent link: https://www.econbiz.de/10011885060

The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality

Mulyanegara, Riza Casidy; Tsarenko, Yelena; Anderson, … - In: The journal of brand management : an international journal 16 (2008/09) 4, pp. 234-247

Persistent link: https://www.econbiz.de/10003811720

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